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#298 - December 2006 Women are the hottest thing in home improvement right now. Just take a look at the Fact bubbles in the article to the left, and you’ll see what a major role women play in the vast DIY industry.But whether women have stepped up their DIY activity in recent years, or are simply being acknowledged for the important part they’ve always played, there’s no arguing that women represent a segment of the market that cannot be ignored. And perhaps the greatest impact of “do-it-herselfers” has been on the tool industry. |
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